Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp & Turn – A Seamless Experience for Marketers [Video]

Cloud marketing platform, Turn, recently announced an integration with LiveRamp to offer their customers CRM Onboarding. By moving valuable offline customer data online, LiveRamp improves Turn customers' reach by leveraging offline CRM data through their platform. Hear from Dan Scudder, VP of of BD at LiveRamp, regarding the integration and how it helps marketers achieve highly ...

Best Practices With Data Management

From the first display ad purchased in 1994 to the $40 billion dollar display industry today, the world of online advertising has experienced unparalleled growth in the last 20 years. Learning to navigate through the abundance of available data is key for digital marketers, but doing so can be difficult. The Best Practices With Data Management guide seeks ...

Adometry Partners with LiveRamp

Last week, LiveRamp announced its partnership with Adometry, Inc., a cross-channel attribution company. Adometry’s analytics help companies better understand which of their digital marketing efforts are directly influencing conversions. The partnership with LiveRamp enables Adometry to also make their offline customer data relevant online. Marketers can measure the online conversion influence from their online ad ...

Big Thinkers on Big Data [Video]

Now more than ever, data is becoming increasingly valuable in connecting business with consumers. "Big data isn't just for big companies anymore, it's for everyone," says Auren Hoffman, LiveRamp CEO, "Use the tools that let you know which data informs predictive analysis and which data doesn't." Customer service is where businesses now need to ...

Introducing CRMRetargeting.com

Working with a number of partners, customers and more, LiveRamp pulled together and produced informative content from the web to create CRMRetargeting.com. CRM Retargeting is a relatively new, highly effective technique that allows marketers to reach past customers by utilizing their offline customer database (CRM) in online display advertising.     2013, which LiveRamp believes will be ...

Case Study: BustedTees sees 390% ROI with CRM Retargeting

LiveRamp recently partnered with BustedTees, a well known t-shirt brand, to help connect them with their offline customers. BustedTees previously experienced great success with retargeting, but also wanted to re-connect with customers who were no longer engaged via email, or visiting their website. BustedTess chose ReTargeter, a parter of LiveRamp, as their trusted retargeting platform. ...

San Francisco Gets Made Over!

Our San Francisco office has a new look As we continue to grow our CRM Retargeting business and expand partnerships within the adtech space, we thought our office space should reflect our success. We recently unveiled our revamped office that includes a fresh coat of paint and whole new look. Interested in a challenging us to a ...

Going to DMA2012? We are too!

Join LiveRamp at DMA2012, October 14th-16th in Las Vegas. We're excited to announce we will be attending this years conference, along with 10,000 other marketing professionals from across the globe. DMA2012 is an opportunity to hear from key thought leaders and innovators, connect with industry insiders and discover strategic guidance to help you forecast for 2013. Planning to attend?  We’d love to tell you more about ...