Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The common denominator between Amazon, Facebook and the great platform powers: Identity

[Editor’s note: This article was originally published on Digiday, and has been republished with permission. View the original here.] Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google and Amazon offer up their own brand of the marketer’s holy grail: ...

Congratulations to Target: The First People-Based Marketing Pioneer Award Winner at 2017 Digiday Awards!

[Editor’s note: This article was originally published on Digiday, and has been reposted with permission.] Every new frontier demands pioneers willing to stake their claim, and through hard work, manifest the potential of an uncharted territory. Without them, we’d never build cities, discover oil, or strike gold. That’s why LiveRamp opted to recognize those marketers ...

Dr. Carl Marci Explains Consumer Neuroscience

It’s that time of year again. #RampUp17 is coming. We sat down with Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and one of our preconference keynote speakers, to discuss the crossroads between neuroscience and marketing and what he hopes to see in 2017. What is consumer neuroscience? Consumer neuroscience is the application of neuroscience ...

LiveRamp Partnership with Rocket Fuel

This was originally written and published by Rocket Fuel. In today’s connected world, marketers face the challenge of reaching consumers through myriad devices and across countless consumer channels like social media, email, web browsing and video streaming. In addition to all of this, businesses are expected to provide smarter, seamless marketing experiences, regardless of device ...

LiveRamp Partner Spotlight with DataLab Digital Advertising

For our series on 1-to-1 marketing best practices, we reached out to Alex Aigner, COO at DataLab Digital Advertising, to learn more about how they leverage custom predictive models to boost new customer acquisition efforts. Can you give a brief overview of DataLab? We’re an addressable marketing consultancy that specializes in improving the data and targeting ...

One-to-One Marketing Strategies from Criteo

For our series on best practices for using data to improve one-to-one marketing strategies, we reached out to James Smith, EVP of the Americas at Criteo, to learn more about personalized marketing and retargeting programs. What’s the biggest challenge marketers face when it comes to one-to-one marketing and personalization? The biggest challenges are understanding how ...

Six Quick 1-to-1 Marketing Tips from Eyeview

We sat down with Brian Pozesky, Chief Product Officer at Eyeview, to discuss their best practices for using data to implement more effective 1-to-1 marketing campaign strategies in video ads. Eyeview has solved the challenge of taking the personalized data-driven methodology you love and applying it to video. With its groundbreaking 1-to-1 video marketing technology, ...

1-to-1 Marketing Best Practices from Monetate

For our series on best practices for using data to improve 1-to-1 marketing strategies, we reached out to Nathan Richter, Sr. Director of Strategy and Insights at Monetate, to learn more about website and mobile optimization: What kind of improvements have you seen for companies who personalize audience segments or even individual consumers? It's ...

Conversations with Drawbridge CEO Kamakshi Sivaramakrishnan

[Editor’s note: We recently sat down with Kamakshi Sivaramakrishnan, CEO and Founder of Drawbridge, to get her thoughts on the future of marketing. This blog is a compilation of those conversations. Kamakshi will be on the main stage speaking at #RampUp16!] From your perspective, what will be some of the biggest challenges facing the adtech ...

Cubeiq Partner Spotlight

[Editor’s note: We recently sat down with Antonio Tomarchio, CEO at Cuebiq, to get his thoughts on the future of marketing and the challenges CMOs are facing today. This blog is a compilation of those conversations. Cuebiq is a #RampUp16 silver sponsor!] What marketing trends do you predict will be the most prominent in 2016? I think ...

How Real-Time Data Will Impact Personalization and Targeting in 2016

[Editor’s note: We recently sat down with Kurt Abrahamson, CEO of ShareThis, who will be speaking at #RampUp16. This blog is a compilation of those conversations. ] How is social sharing reshaping the way marketers strategize? Sharing data flows in real-time as people share about current events and discover new content of interest. It ...