Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Schwans

Case Study: Schwan’s Home Service Builds Look-Alike Models

Creating efficient and accurate look-alike models based on your best customers is a valuable way to improve targeting and optimize ad spend. Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media ...
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Media Horizons and Schwan’s Use of Onboarding for Suppression

Media Horizons, a full-service independently owned direct marketing agency, helps companies like Schwan’s Home Service, a multi-billion dollar online grocery delivery company, acquire new customers and then maximize their lifetime value. Media Horizons wanted a more efficient way to remove current customers from online audience segments to reduce Schwan’s’ customer acquisition costs. Media Horizons worked ...
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How To Implement Ad Suppression in LiveRamp Connect

Our first blog on ad suppression defined the tactic in a digital advertising context. Our second on the topic highlighted the best practices we’ve seen from our customers. This blog post shows how you can use LiveRamp Connect to implement ad suppression through LiveRamp’s self-service dashboard. Steps We’ll Take: Use an example from a retail customer reactivation campaign ...
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3 Different Ways Top Brand Marketers Choose Digital Suppression Segments to Save Millions in Ad Spend

As defined in our previous post, suppression is the tactic of removing specific consumer segments from a marketing campaign audience. With the advent of data onboarding, postal and email audiences can be used for ad suppression in digital channels. By connecting offline data to online channels for suppression, we see marketers saving millions in digital ad ...

How Suppression Can Save Your Marketing Budget

Marketing teams are always looking to squeeze more out of their budgets. A big part of this is eliminating waste within marketing campaigns. Two popular tactics for doing this are frequency capping and suppression. Suppression, our focus here, is the tactic of removing specific consumer segments from a marketing campaign audience. Reasons to Create a ...

New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms

Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced a new partner program called LiveRamp CONNECT. LiveRamp CONNECT includes over 70 integrations to a wide variety of marketing platforms including data management, measurement, media, mobile, video, CRM management, tag management, and search. “Our customers are leading ...