Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The Rise of People-Based Marketing Strategies for Publishers

Publishers and advertisers have long worked together to bring interesting, relevant content to their audiences. Throughout this process, publishers learned a lot about their audience—what they like and what they’re like—and shared that with their brand marketers so that they could reach those audiences with their advertising. Traditionally, finding an audience off and online has ...