Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

4 Steps to Effective Entertainment Marketing through Digital Radio

“I will fight for those who cannot fight for themselves.” Now imagine Gal Gadot saying those lines right after “Despacito” ends on a listener’s Spotify or Pandora session. Movie trailers are incredibly immersive audio experiences that can be effectively used in entertainment marketing to get people to consider a night at the movies through ...