Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Identity Resolution and the Changing Ecosystem

It’s no secret—the martech and adtech industries are becoming incredibly complex to navigate. In an ever-changing ecosystem, marketers and advertisers are continually playing catch-up with the latest shifts in platform and technologies. With so many disparate pieces to the puzzle, integrating across media, technology, and systems of record is even more critical to creating ...

Perfect Customer Experiences Are Impossible – That Doesn’t Mean Marketers Shouldn’t Try

Marketers are facing sky-high consumer expectations and heightened privacy concerns, compounded by fast-evolving technology. Today, customer-experience nirvana means advertising should be personalized to everyone. On every channel. Across every touchpoint. And in real time. Let’s bring those expectations down to earth—it’s not possible to attain perfection across every interaction. Even with all the right audience ...