Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Optimizing Facebook Campaigns with Third-Party Data

When building Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. Marketers can choose to reach consumers by their age, interests, relationship status, and location. What’s missing is your audience’s shopping habits, income bracket, and professional responsibilities—data that enriches a marketing campaign for accurate targeting. LiveRamp’s IdentityLink Data Store ...

Every Brand Needs Virtual CRM for People-Based Marketing

[Editor’s note: This article has been reposted with permission from MarTech Advisor. View the original article here.] “Know thy customer” might be the chief commandment of the modern business era. The proliferation of Salesforce and new platforms claiming to be “Salesforce for X” demonstrate that Customer Relationship Management (CRM) is top of mind for companies ...