Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp and LiveIntent: Bring Together Email and Display to Fuel Omnichannel Marketing

In our goal to provide identity-based capabilities to the marketing ecosystem, we’re excited to announce new omnichannel marketing functionality from our partnership with LiveIntent. Using IdentityLink™, LiveRamp’s identity resolution service, marketers can now run their people-based campaigns not only through LiveIntent’s email channel, but also extend them to LiveIntent’s incremental, high-value publisher display inventory. Omnichannel, People-Based ...

LiveRamp is Now a Snapchat Partner

LiveRamp is excited to announce that we have been named a Snapchat partner. This partnership means that brands, advertisers, and platforms using LiveRamp can deliver people-based marketing segments to Snapchat and engage customers and prospects with Snap Ads at the individual level. With this new level of integration, advertisers can target people-based audiences in ...