Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Four Burning Questions You Have about the Advertising ID Consortium (and the Answers)

A packed house greeted Andrew Casale, CEO & President of Index Exchange; Brian O'Kelley, CEO & Co-Founder of AppNexus; and Thibaut Munier, CEO of Numberly, who spoke on the RampUp18 panel, A Collaborative Look into the Future: the Advertising ID Consortium: https://vimeo.com/262146757 The Advertising ID Consortium is made up of a group of marketing tech platforms ...

5 Questions with Datorama CEO Ran Sarig

For this post, we sat down with the CEO & Cofounder of Datorama, Ran Sarig, to talk marketing intelligence, data centralization, recent advertising hot-button issues, and the new LiveRamp/Datorama partnership. Before #RampUp17, we were hearing a lot about transparency issues from top media spenders—and now post-event, we’re seeing big shake-ups in brand safety management ...

LiveRamp and LiveIntent: Bring Together Email and Display to Fuel Omnichannel Marketing

In our goal to provide identity-based capabilities to the marketing ecosystem, we’re excited to announce new omnichannel marketing functionality from our partnership with LiveIntent. Using IdentityLink™, LiveRamp’s identity resolution service, marketers can now run their people-based campaigns not only through LiveIntent’s email channel, but also extend them to LiveIntent’s incremental, high-value publisher display inventory. Omnichannel, People-Based ...

LiveRamp Brings People-Based Marketing to Snap Ads

LiveRamp is excited to announce that we have been named a Snapchat partner. This partnership means that brands, advertisers, and platforms using LiveRamp can deliver people-based marketing segments to Snapchat and engage customers and prospects with Snap Ads at the individual level. With this new level of integration, advertisers can target people-based audiences in ...