Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

5 Questions with Datorama CEO Ran Sarig

For this post, we sat down with the CEO & Cofounder of Datorama, Ran Sarig, to talk marketing intelligence, data centralization, recent advertising hot-button issues, and the new LiveRamp/Datorama partnership. Before #RampUp17, we were hearing a lot about transparency issues from top media spenders—and now post-event, we’re seeing big shake-ups in brand safety management ...

LiveRamp and LiveIntent: Bring Together Email and Display to Fuel Omnichannel Marketing

In our goal to provide identity-based capabilities to the marketing ecosystem, we’re excited to announce new omnichannel marketing functionality from our partnership with LiveIntent. Using IdentityLink™, LiveRamp’s identity resolution service, marketers can now run their people-based campaigns not only through LiveIntent’s email channel, but also extend them to LiveIntent’s incremental, high-value publisher display inventory. Omnichannel, People-Based ...

LiveRamp is Now a Snapchat Partner

LiveRamp is excited to announce that we have been named a Snapchat partner. This partnership means that brands, advertisers, and platforms using LiveRamp can deliver people-based marketing segments to Snapchat and engage customers and prospects with Snap Ads at the individual level. With this new level of integration, advertisers can target people-based audiences in ...