Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Lessons Learned from the DMA

"2013 will be the year of bringing your CRM online for display", says Josh Butler of Facebook in yesterday's panel discussing "The New Advertising Landscape".  Leveraging your CRM data online using CRM Retargeting is definitely a common theme echoing through the Exhibit Hall in Las Vegas thus far. Yesterday LiveRamp, Facebook and AddThis took the ...

LiveRamp’s New Publisher Dashboard with Revenue and Analytics

For more than three years, LiveRamp has been working with online publishers to help generate additional recurring revenue from on-site user registrations (as well as from email newsletter programs). We’re always looking for ways to improve our service. And based on customer input, LiveRamp now provides our publishers with real-time revenue statistics as well ...

What is LiveRamp?

LiveRamp onboards offline data.  That's it. It's really hard to do. And it isn't sexy...we're in the background — in the tubes. But data onboarding is completely critical to third party data companies and will soon be needed by every large marketer. And we want to help them all. We’re proud to be pioneers in an ...