Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Data buying marketplace—or matchmaking?

U.S. marketers spent over $19 billion acquiring and activating third-party customer data in 2018. It’s fuel for the personalization engine—helping brands and marketers build meaningful audiences, and then reaching them with tailored messaging for more dynamic advertising.

Great people-based marketing needs high-quality data

It’s not enough to use third-party data – identifying the high-quality segments to ...