Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Infographic: 6 Tips for Onboarding to Facebook

We recently published a blog providing 6 Tips for Onboarding to Facebook - it's worth a read if you're using (or want to use) LiveRamp and Facebook! However, since some of us are visual learners, we have this brand new infographic to visually walk you through how to make the most of using Facebook and LiveRamp. 

Interview with Krishnan Venkata, Vice President – West Coast at LatentView Analytics

The marketing world has greatly evolved over the past few decades, and this is why large portions of advertising budgets now go directly towards digital marketing.As with all forms of marketing though, these types of campaigns are only successful when actionable insights can be garnered.That's where LatentView comes in.LatentView provides its customers with actionable ...

5 Essential Insights to Cross-Channel Marketing

You’ve probably started to experiment with the many new techniques that allow digital marketers to engage with buyers on more than one channel. But how can you know that you’re getting the right message on the best screen at the most effective time?Continuing our recent series on targeting across channels, we interviewed Aleck Schleider, vice president ...

Overcoming Data Fragmentation – Chicago LiveRamp Roadshow

This fall, LiveRamp hits the road bringing together the top marketers in retail, financial services, publishing, political and advertising agencies, and data providers. Our goal: facilitating thought leadership about overcoming data fragmentation through compelling case studies, best practices, and informative sessions from industry analysts, our customers, and partner speakers.With Chicago as our first stop, ...

LiveRamp Partner Spotlight: comScore

Customer Link has extended LiveRamp’s suite of open connectivity services and is creating new opportunities for brands to work with their preferred marketing applications. Today, we are diving into our partnership with comScore, a longtime partner of LiveRamp’s for data onboarding and a new partner for Customer Link. In this partner spotlight interview we’re ...

LiveRamp Partner Spotlight: Analytic Partners

With the launch of Customer Link, a new LiveRamp Connect Service, we are excited to introduce you to some of our newest partners. Today, we’re talking with Analytic Partner’s Maggie Merklin, SVP to learn more about technology solutions Analytic Partners offers and how the partnership with LiveRamp enhances these solutions.About Analytic PartnersAnalytic Partners is a ...