Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Case Study: Driving Performance on Facebook with LiveRamp’s Data Store

Over one in every five digital advertising dollars flows through Facebook. But digital marketers who rely on Facebook’s native targeting capabilities alone do not generate the greatest possible impact for each dollar spent. Savvy brands and their agency partners build high-performance Facebook campaigns by leveraging third-party data to ensure even more accurate targeting. HomeServe, the ...