Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp Innovation Studio at RampUp 2019

At RampUp 2019, we inaugurated the LiveRamp Innovation Studio, where we presented new projects we’re working on and answered questions on our current LiveRamp offerings. Here’s a snapshot of what was shared:

Cross-DSP optimization

We all know the issues in programmatic: multiple DSPs, inefficient ad spend, poor customer experiences, and more. To address them, we’re teaming up ...

We Came, We Saw, We RAMPed

What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 - Opportunity Rings Photo credit: NYSE It was ...