Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Defined: Demand Side Platform

A demand-side platform (DSP) automates the buying of display, video, mobile, and search ads for you. DSPs use algorithms to group all the rates of various networks together on a single platform, and is the control center that allows you to buy media that’s sold programmatically (which is the majority of digital advertising today). In ...