Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp Partners With Twitter to Integrate CRM Data into Tailored Audiences

Today, Twitter announced support for CRM data in its tailored audiences advertising tool. LiveRamp is pleased to be one of Twitter's partners selected for the launch. With this integration, LiveRamp customers can now seamlessly connect their customer data into the Twitter advertising platform and effectively message their consumer base by creating relevant promoted tweets ...

LiveRamp and Videology Partner to Offer Marketers 1st Party Data Integration into a Video Platform

LiveRamp's customers are increasingly onboarding data into channels beyond traditional display advertising, including mobile, search, measurement, and site personalization. We are pleased to announce a new channel that our customers can integrate their data into: Video. Our new integration with Videology allows marketers to use onboarded data to better target in-stream video ads.

“First-party ...

LiveRamp Launches GetOnboard, A Data Onboarding Platform for Marketers

LiveRamp today launched GetOnboard (GO), a platform that enables seamless data onboarding for marketers. LiveRamp GO provides a unified onboarding interface for marketers looking to integrate their customer database into one or more of 60+ demand-side, data management, and measurement platforms.“The data onboarding process has historically been daunting to many brands” said Auren ...

LiveRamp and Epsilon Deliver Whitepaper on Data Onboarding

Epsilon and LiveRamp have authored the whitepaper, “Data Onboarding: The Key to a Successful Marketing Kingdom,” to help marketers understand the power of bridging the gap between online and offline marketing strategies and adopting an integrated view of online and offline data. Together, Epsilon and LiveRamp have successfully onboarded data for over 50 large ...