Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier

[Editor’s note: this blog has been reposted with permission from MediaPost. See the original article here.] About five years ago, the ad-tech industry started to realize that online advertising was missing out on utilizing information about how people behave in the brick-and-mortar world. Despite the vast increase in ecommerce, eMarketer says 88.5% of all transactions ...