Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Defined: Targeting

What is Targeting?Picture a marksman, aiming her arrow at a target in the distance. Success for her is when that arrow successfully reaches its target, dead center.The concept of targeting in marketing is pretty much the same. You have a target (your customers), an arrow (your ad), and a mechanism for launching that ...

Webinar: The People-Based Marketing Opportunity for Publishers

More marketers are turning to people-based marketing. A recent survey we conducted showed 84% of marketers want people-based marketing solutions across all their digital channels.Publishers that are addressing this need are finding new revenue opportunities, from advertising solutions using custom advertiser audience targets to new avenues for data monetization.In this webinar on August 3rd, ...

Defined: Marketing Segmentation

What is marketing segmentation?

Picture an audience of just ten people. One member is a single, working woman in her 30s, another is an affluent retired man, and yet another is a teenager just starting high school. The same messaging isn’t likely to resonate with all three people, let alone the seven others in this ...

What You Need to Know about Forrester’s Identity Resolution Report

All About Identity ResolutionIdentity Resolution is critical for people-based marketing, so we’re thrilled that Forrester Research recently released their new report, The Strategic Role of Identity Resolution.The report is jam packed with valuable information, and gets right to the heart of the matter by stating, “the ability to accurately identify a customer is ...

Optimize your ad spend with audience suppression

When it comes to delivering the best audience experience with a limited budget, digital marketers are taking a lesson in suppression from direct mail and email marketers.Suppression lists have been used in traditional marketing campaigns for years. They’ve stopped subscribers from receiving emails that aren’t relevant to their interests; stopped unnecessary communications with prospects ...

The Role of Purchase Data for Measurement

Dani Cushion, CMO at Cardlytics, is one of our favorites to work with. Cardlytics sees the value of identity in helping their clients target with relevance and measure the online-to-offline impact in their media campaigns. In this video she talks about how, their partnership with LiveRamp brings purchase intelligence to a whole host of ...

LiveRamp Powers Conde Nast’s Audience Tool

The following is an excerpt of an AdExchanger article about LiveRamp's role in powering Conde Nast's audience tool:A year after rolling out Catalyst, its audience targeting and insights tool, Condé Nast Digital is enhancing the product to unify its audiences across digital and mobile platforms.Like many publishers, Condé Nast has "seen massive growth in ...

LiveRamp Launches Data Onboarding into Mobile

We're pleased to announce support for data onboarding to mobile marketing platforms.  Brands can now use their customer data to directly target customers on mobile devices. “Mobile marketing is rapidly developing and commanding more marketing spend,” said Auren Hoffman, CEO of LiveRamp. “LiveRamp’s new data onboarding to mobile product will allow marketers to use their ...

RampUp 2014: Digital Marketing Impact, M&A in Marketing Tech, and Data for Customer Acquisition [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Through this week, we are posting videos from all of the sessions that took place throughout the day. Today, watch “Measuring Digital Marketing’s Impact on In-Store Sales”, "Mergers ...

RampUp 2014: Data Monetization, Privacy and Regulation, and Data-Driven Strategies [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Over the next week, we are posting videos from all of the sessions that took place throughout the day. Today, watch “Data Monetization in the Age of Digital ...

RampUp 2014: Marketing Success, AdTech IPOs, and Programmatic Marketing [Video]

On February 27th, LiveRamp hosted RampUp 2014, our annual summit. More than 1000 marketers and industry leaders came together to discuss connected data for intelligent marketing. Over the next week, we are posting videos from all of the sessions that took place throughout the day. Today, watch "Measuring Successful Marketing Outcomes", "Behind the Scenes ...

RampUp 2014 Highlights

On February 27, 2014, over 1000 marketers, agencies, and industry insiders attended LiveRamp’s annual summit, RampUp 2014. This year’s focus was on connected data for the intelligent marketer.

All RampUp 2014 Panel Videos

Keynote: Fireside Chat with Neal Mohan Keynote: Fireside Chat with Mark Penn Keynote: Fireside Chat with Peter Thiel From the CMO: The Future of Data in ...

LiveRamp to Power Arcametrics Lookalike Modeling for CRM

Online advertisers can now create online audiences that mirror their existing customers through a new integration between LiveRamp’s proven data onboarding technology and Arcametrics' lookalike audience platform.Through the new relationship between Arcametrics and LiveRamp, advertisers are able to onboard customers in a targeted segment to LiveRamp from their customer database management system, and from ...

Moneyballing Of The CMO

"Moneyballing of the CMO" was written by LiveRamp CEO, Auren Hoffman, and published in MediaPost. Below is an excerpt.Limited by the indefinite and imprecise results of traditional marketing, CMOs of the past could not realize meaningful metrics to measure success. But today’s technology has ripened, enabling sophisticated and precise decision-making. CMOs have adapted and ...

The Data Onboarding RFP

Data onboarding is a fast-growing technology and a powerful addition to a marketer’s digital toolbox. Existing data onboarders all have their own nuances in technology and methodology. When shopping around for a solution, you may not know what to expect or ask in order to find a suitable onboarder.In light of this, LiveRamp has ...

LiveRamp GetOnboard – Product Walkthrough

Today, we are excited to introduce LiveRamp GetOnboard (GO), a platform for automating the data onboarding process from file upload to distribution of data to destination platforms. LiveRamp’s goal is to make data onboarding faster for brands, reducing the standard onboarding time from weeks to hours. LiveRamp GO provides a unified onboarding interface for ...

Accurate Offline Transaction Measurement from Adometry, Powered by LiveRamp

Adometry, powered by LiveRamp’s data onboarding service, enables brands to pinpoint the effectiveness of their online marketing spend on offline transactions. LiveRamp onboards the transaction data to Adometry. Adometry then analyzes these identified customers and maps the main points of a customer’s purchase timeline, from first contact all the way through to point of ...