Since its launch, LiveRamp’s Authenticated Traffic Solution (ATS) has gained widespread global adoption. To date, more than 300 publishers worldwide have adopted ATS in the U.S., UK, France, Italy, Spain, Germany, Australia, and Japan, including 70% of the U.S. Comscore top 20, and 60% of the U.S. Comscore top 50. Additionally, more than 25 supply-side platforms and 45 demand-side platforms have adopted support of ATS, helping publishers and the industry as a whole collaboratively create and deliver addressable audiences to advertisers. In recent years, impressions flowing through Safari, Firefox, and Edge, which together comprise 40% of page views, haven’t been addressable with third-party cookies. Authenticated solutions such as ATS make these impressions available and addressable, which represents a huge boost in reach for marketers.
In a session from our RampUp: Worldwide Virtual Summit, LiveRamp’s Jason White, SVP, Head of Publishers, and Ian Meyers, Head of Product for Authenticated Traffic Solution, provide an update on what’s coming next for ATS. They are joined by Michael Silberman, SVP of Strategy with Piano, who shares his insights on how you can develop and grow an addressability strategy to prepare yourself for a world without cookies and device IDs.