Every marketer wants to create a unified view of the customer to fuel insights. But with so many channels and devices out there, it’s been incredibly difficult to link data from different sources to create an accurate view of customer journeys – until now.
I’m thrilled to announce the launch of a new data connectivity service designed to address this very challenge. LiveRamp Customer Link connects online and offline data across channels and devices for deeper measurement insights.
Now brands have more ways than ever to work closely with their preferred marketing platforms to optimize customer interactions and achieve better business results. By tying disparate customer data sets together in a privacy-safe way across our rapidly growing network of more than 200 integrated partners, Customer Link enables everyone to benefit from deeper insight into cross-channel customer journeys.
I’m overwhelmed by the positive response to Customer Link we’ve received from our initial clients and partners. Many of the world’s largest companies are already using the service to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models. And more than 25 leading DMPs, DSPs, attribution platforms, data providers, and measurement services companies have forged deeper relationships with LiveRamp to help marketers use Customer Link to unlock the power of their data.
Thank you to Adobe, American Express, Analytic Partners, Beintoo, Compass, comScore, Datastream, Ensighten, Integral Ad Science, Kantar Shopcom, Krux, MarketShare, Marketing Evolution, MediaMath, Nielsen, Nielsen Catalina Solutions, Relevate, RUN, Stirista, TD Ameritrade, TransUnion, Sony, TiVo V12, Vendigi, and Videology for supporting our launch.
Please take a moment to learn more about how Customer Link is unlocking greater value for our clients and partners by reading the quotes below, and by exploring the new sections of the LiveRamp website.