Like most businesses today, AMC puts a large percentage of their marketing dollars into the digital and social world. Vitaly Tsivin, EVP of Business Intelligence, takes advantage of digital’s ability to deliver people-based marketing with personalized ads and return feedback on how those ads are performing by using LiveRamp.
“LiveRamp provides us today with about 200 avenues of distribution—and that’s very important to us. That’s how we take full advantage of our segments in the digital world,” says Tsivin.
Find out how other IdentityLink customers take their people-based marketing everywhere by watching their videos here.