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Alliant: Using Identity to Activate Audiences in Any Channel

  • - LiveRamp
  • 1 min read

Alliant is a data cooperative that delivers transaction-driven audience solutions. Their history is rooted in 20 years of experience developing predictive second-party data sets, enabling them to provide LiveRamp customers with a consent-based alternative to audiences derived from 3rd party data. 

LiveRamp helps Alliant onboard, pseudonymize, and distribute its highly predictive audiences. Given Alliant’s sophisticated data science approach and an ethos grounded in privacy by design, made LiveRamp a natural choice for Alliant’s onboarding partner. LiveRamp serves Alliant by delivering at-scale products and services that can be activated virtually anywhere across the data marketplace.

Matt Frattaroli, VP of Digital Platform & Agency Partnerships, speaks here about the value of LiveRamp’s partnership and best-in-class services to their business.