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Adweek NexTech Recap: First-Party Data, Identity, Activation, and Measurement

  • - LiveRamp
  • 2 min read

Following an unprecedented year, marketers have found themselves having to recalibrate their relationships with technology and their consumers. In late July, Adweek hosted its third annual NexTech to hear from industry leaders like LiveRamp who provided insights into integrated strategies needed to succeed in 2021 and beyond.

LiveRamp TV’s Chief Strategy Officer Jay Prasad shared the virtual stage with Publica’s CEO, Benjamin Antier, and Philo’s Director of Advertising Partnerships, Aulden Kaye, for a discussion titled “Bridging the Gap between CTV and Traditional TV Advertising,” which covered how brands can maximize their CTV investment to successfully execute on identity, activation, and measurement

In this clip, Aulden and Benjamin share their thoughts on the current landscape of CTV and some of the “speed bumps” the industry is facing.

In his session titled, “It’s a First-Party Data World, and You’re Competing In It,” Dennis Ellis, VP of Product and GM of Identity Infrastructure at LiveRamp, explained why first-party data is one of the greatest competitive advantages (and differentiators), how to overcome the challenges to building a comprehensive identity strategy, and the three keys to the future of identity.

Here, Dennis defines what identity infrastructure is and why identity is core to powering data connectivity.

Want to learn more? Choose your own adventure:

Watch the fireside chat: Bridging the Gap between CTV and Traditional TV Advertising 

Watch the presentation: It’s a First-Party Data World, and You’re Competing In It

Or get in touch with us today at [email protected]