Advertising Week is a marquee event for us here at LiveRamp. And while the event has evolved to be an immersive virtual conference this year, its significance is no less. LiveRamp is proud to be a corporate partner of Advertising Week as we continue to take part in shaping how the advertising industry is moving forward. Check out the lineup of our speaking sessions below:
Monday, October 5, 2020
Mastering Addressability in a CTV-First World | 7:00 AM PT
CTV is redefining what it means to watch TV, and programmers and advertisers must establish new, effective methods for reaching viewers with precision and accuracy. Targeting on CTV also requires a different approach than traditional broadcast TV. As ad spend on OTT grows exponentially, and data partners dip their toes into CTV, addressable targeting is becoming a significant part.
LiveRamp’s Chief Strategy Officer of TV, Jay Prasad, joins panelists from Ampersand, DISH Media, and Magnite to discuss how addressability in CTV can go further than household-level targeting promised by traditional TV.
Laying the Groundwork for Authentic DEI | 8:30 AM PT
Diversity, equity, and inclusion (DEI) is becoming an increasingly valued priority for organizations. Creating a work environment that provides opportunities for unique and authentic collaboration among diverse voices ultimately improves outcomes and positively impacts bottom lines.
LiveRamp’s Chief People and Culture Officer Brandon Sammut moderates a conversation with Acxiom’s Robert D. Woodard and Geometry’s Stacy Ryan Cornelius as they discuss ways to lay the groundwork for authentic DEI in an organization. They’ll also discuss the results that can come from this commitment.
Protect Your Assets: Post-Cookie Identity Solutions | 10:30 AM PT
Now, more than ever, every dollar you invest in campaigns must work harder. With new privacy regulations, the sunsetting of identifiers, and the pandemic causing strategy shifts, how can publishers and advertisers ensure they are still able to reach audiences accurately and efficiently?
LiveRamp’s SVP of Addressability and Ecosystem Travis Clinger joins Pubmatic’s Andrew Baron and NewsCorp’s Stephanie Layser to discuss the future of identity and addressability and the best paths forward to continue to reach ROI goals.
Maintaining Addressability in a Cookieless World | 11:00 AM PT
As third-party cookies slowly fade from view, it’s critical for advertisers to move forward and find viable alternatives to ensure they can continue to reach their audiences. Travis Clinger discusses the impact on the future of targeting and measurement, and how the industry is coming together to bring consumer trust back into the ecosystem.
Tuesday, October 6, 2020
Audience-Buying is a Strategy, Addressable is a Tactic | 1:30 PM PT
Changes in audiences and consumer behavior are contributing to the evolution and future of advertising and technology. LiveRamp’s General Manager of TV, John Hoctor, joins Spark Foundry’s Shelby Saville, Molson Coors’ Nicole Kane, and Mediatel Events’ Justin Lebbon to discuss how a standardization of impression-based currency is a must to move the TV advertising industry forward.
Wednesday, October 7, 2020
The Post-Pandemic Pivot: Solving for the Challenges of Tomorrow, Today | 7:00 AM PT
How much has your daily life changed since January 2020? The world quickly adjusted to the pandemic, and media planning is no different. As consumer behaviors shift, brands and agencies must analyze strategies in order to stay nimble enough to pivot quickly and stay ahead. LiveRamp’s Head of Buy Side TV, Christine Grammier, joins Comscore’s Kristin Sullivan-Stoesser to discuss how these monumental changes have transformed the television industry.
Thursday, October 8, 2020
2020: The Wake-Up Call to Purpose in Advertising | 7:00 AM PT
For many of us, 2020 has been the year to focus on purpose more seriously in day-to-day operations. LiveRamp’s GM of Strategic and Media Alliances, Daniella Harkins, joins Kindred’s Ian Schafer, Givsly’s Chard Hickey, and VMLY&R’s Walt Geer to discuss how they each started their purpose journey. Hear how they think the industry should evolve with purpose and get insights into purpose-led tools and resources for your organization.
The Future of Addressable: All Screens and Streams | 9:00 AM PT
Seismic shifts in viewing habits, along with new platforms and major players entering the field drive the demand for more addressable TV inventory. LiveRamp TV’s Head of Revenue, Craig Berkley, joins Roku’s Sean Adams, DISH Media’s Kemal Bokhari, and Publicis Media’s Megan Halscheid to discuss current addressable needs for viewers, inventory owners, and advertisers—and what lies ahead for the ecosystem.
Industry Town Hall: Collaboration & Online Identity | 9:30 AM PT
The future of advertising without identifiers like third-party cookies and restricted mobile IDs is a forcing function for innovation and change within the industry. But can an industry that thrives on competition work together towards a better solution for the ecosystem? Travis Clinger joins this town hall session with Criteo’s Len Ostroff and Goodway Group’s Amanda Martin, moderated by eMarketer’s Nicole Perrin. They’ll discuss what fundamental changes need to be made for advertising to give more control to users while also driving personalization and performance.