Last week, LiveRamp announced its partnership with Adometry, Inc., a cross-channel attribution company. Adometry’s analytics help companies better understand which of their digital marketing efforts are directly influencing conversions. The partnership with LiveRamp enables Adometry to also make their offline customer data relevant online.
Marketers can measure the online conversion influence from their online ad campaigns, but what about the purchases that occur offline in-store? Together, Adometry and LiveRamp can connect offline purchase data to online ad campaigns, providing customers with an all encompassing view of their online ad campaigns.
Bridging this gap between offline and online is a key element for marketers looking to integrate their marketing efforts. Additionally, understanding conversions across all channels allows marketers to optimize their successful efforts and further improve ROI.
To learn more about how incorporating offline data with your online optimization analytics can benefit your marketing efforts, contact firstname.lastname@example.org.