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LiveRamp Enables Choozle Customers to Access Enterprise-Grade Advertising Solutions

As an independent digital advertising platform, Choozle enables agencies, marketers, and publishers to create targeted ad campaigns at scale through its self-service portal. Stronger, more targeted data empowers Choozle’s partners to create compelling campaigns that better resonate with the desired audience. Through its partnership with LiveRamp, Choozle is able to scale and offer higher-quality targeted […]

LiveRamp Fall Events: RampUp, Advertising Week, and More!

Summer may be winding down, but we are busy gearing up for an action-packed fall season. Check out where we’ll be in September—we want to spend time with you there.  DMEXCO Conference: Sept. 11-12 in Cologne, Germany We’re excited to be at EMEA’s leading digital tech summit again this year. The theme of this year’s […]

Setting a Standard for Data Transparency

For marketers, data remains the most valuable commodity to drive rich, omnichannel campaigns that reach an audience where they are. We’ve previously discussed the importance of having high-quality data that is transparent. Marketers allocating budget towards data to enrich their campaigns need to be sure their data is fresh and privacy-first. Marketplaces have not historically […]

Becoming a Leader in Overall Adtech Solution

Providing leading solutions to reach the right people at the right place and right time in a privacy-conscious manner is one of our top priorities. That’s why we’re honored to be named a featured 2019 winner by the MarTech Breakthrough Awards for Best Overall AdTech Solution. LiveRamp was recognized for expanding its identity resolution capabilities […]

What’s the Difference between a DMP and an Identity Graph?

Making sense of all the acronyms—DMPs, CDPs, CRMs, DSPs—along with marketing technology terms like data lakes, full stack vs. best-of-breed—can be daunting. To help my clients navigate through the soup, I recently wrote an article for MarTech Advisor titled Acronym or Imperative: What is a DMP and Do I Need One?  There are a few […]