blog posts here

Creating Personalized TV Experiences with First-Party Data

As we approach the Upfronts, one of the biggest events of the year for the television industry, it’s becoming clear with the changing television landscape that the way we value programming has also evolved. Television buys for ad spots were typically assigned a cost based on how many viewers that particular TV program is expected […]

Promoting An Open Ecosystem

At LiveRamp, we believe in the democratization of data. We believe infinite value can be unlocked when ethically sourced data is shared freely for the common good. To enable this, we are committed to supporting an open, vibrant, and competitive ecosystem built on trust. We believe in a level playing field for all and greater […]

How Criteo Creates People-Based Marketing Campaigns with LiveRamp

As a global leader in e-commerce marketing, it’s fundamental for Criteo to be able to reach their target audience at a people-based level, but what does people-based actually mean? It means reaching people on a one-to-one basis. Criteo’s global deterministic device graph helps create people-based marketing campaigns for clients, so it’s key that there are […]

Webinar Recap: Forrester Consulting Total Economic Impact (TEI) of LiveRamp

Sometimes it’s valuable to compare the “before and after” pictures to see just how far you’ve come. LiveRamp commissioned Forrester Consulting to create that picture for our customers. Forrester conducted a Total Economic Impact (TEI) Study on using the LiveRamp platform, a custom case study format that combines traditional business case models to get a […]

Case Study: Driving Performance on Facebook with LiveRamp’s Data Store

Over one in every five digital advertising dollars flows through Facebook. But digital marketers who rely on Facebook’s native targeting capabilities alone do not generate the greatest possible impact for each dollar spent. Savvy brands and their agency partners build high-performance Facebook campaigns by leveraging third-party data to ensure even more accurate targeting. HomeServe, the […]

Not All Deterministic Identity Graphs Are Created Equal

Marketers today often gauge the quality of an identity vendor based on match rates, and accurate match rates are largely determined by whether an identity graph is deterministic or probabilistic. In a previous post, we covered the need to move beyond the overly simplistic and misunderstood framing of deterministic versus probabilistic and realize that both […]