Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Planning for a Data-Driven Future

We exist in sensor-embedded environments that recognize us, observe us, react to us, and deliver experiences that are tuned to our needs. All this is made possible by the massive amount of data we create every day, a resource that is infinite and ever-growing. As we progress through the future with chatbots and home ...

SXSW 2019 Recap: Creating Authentic Brand Relationships

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. Much of the conversation at SXSW this year revolved around artificial intelligence and paradoxically,  human-based interactions. Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. During ...

LiveRamp Innovation Studio at RampUp 2019

At RampUp 2019, we inaugurated the LiveRamp Innovation Studio, where we presented new projects we’re working on and answered questions on our current LiveRamp offerings. Here’s a snapshot of what was shared:

Cross-DSP optimization

We all know the issues in programmatic: multiple DSPs, inefficient ad spend, poor customer experiences, and more. To address them, we’re teaming up ...

Probabilistic vs Deterministic Matching: Our Viewpoint on Identity Graph Methodologies

The average person today owns multiple connected devices. Smartphones, tablets, laptops, desktops, smart TVs, video game consoles, streaming sticks—consumers may use any combination of these and other devices every day. This fragmented, device-based customer data footprint creates a tremendous challenge for marketers seeking to deliver personalized experiences across channels. But it’s certainly not insurmountable. LiveRamp ...

Working Together for the Common Good

Last week at RampUp, I had numerous conversations with industry leaders around the key challenges facing our industry today. These leaders believe the opportunities to transform data into exceptional experiences and knowledge for the good of all have never been greater or more available. To enable this, we are committed to supporting an open, ...