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Why Attend the RampUp Preconference?

If you’ve been to RampUp before, you know that it’s a great opportunity to meet people from all corners of the industry. Movers and shakers from data geeks, premium publishers, agencies, top brands, and technology players – thousands gather at the Fairmont Hotel in San Francisco once a year to network and learn, all while […]

Three Data-First Marketing Strategies to Drive Business Growth

[Editor’s note: This article has been reposted with permission from MediaPost. View the original article here.] Data is the practical manifestation of how marketers understand people, then activate that understanding in the marketplace. Putting the consumer at the center of all we do is a timeless refrain in marketing circles. Over the last several years, […]

United Airlines Talks Marketing: Martech Decisions, ROI, and More

At RampUp on the Road Chicago, Ryan Cahill, digital marketing manager at United Airlines, spoke to attendees about how United uses LiveRamp to manage its data infrastructure rather than a DMP. We caught up with him after his session to discuss how he got into marketing, how his team is organized, and what he looks […]

How TV and Digital Advertising Capabilities Are Converging

The four “flavors” of Advanced TV are opening doors for all kinds of marketers to enter the world of TV advertising. And the industry continues to spectate the growth of digital ad spend vs. TV as both worlds converge. It makes sense. Advertisers aren’t used to people-based TV capabilities, so it may take time to […]