Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Why Open and Neutral Identity (Still) Matters

Recent news headlines speak to tremendous change, complexity, and some uncertainty within our ecosystem. The industry playing field has never been more unlevel as internet behemoths continue to grow at the expense of competition, neutrality, and entrepreneurship. At the root of the challenge is that decisions are being made based on self-interest, rather than ...

LiveRamp New Partnership Showcase: Ovative and Fluent

At LiveRamp, not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing network, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. We’re excited to showcase our newest partners and the new features available with our existing partners. Read on for the newest ...