Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Preparing for CCPA

In June 2018, California legislature passed the California Consumer Privacy Act (CCPA), a legislative replacement that went from draft to law in less than a week. The law was initiated to address growing concerns regarding data protection and to provide California residents with more control over their personal information. CCPA takes effect January 1, ...