Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

LiveRamp Innovation Studio at RampUp 2019

At RampUp 2019, we inaugurated the LiveRamp Innovation Studio, where we presented new projects we’re working on and answered questions on our current LiveRamp offerings. Here’s a snapshot of what was shared:

Cross-DSP optimization

We all know the issues in programmatic: multiple DSPs, inefficient ad spend, poor customer experiences, and more. To address them, we’re teaming up ...

Probabilistic vs Deterministic Matching: Our Viewpoint on Identity Graph Methodologies

The average person today owns multiple connected devices. Smartphones, tablets, laptops, desktops, smart TVs, video game consoles, streaming sticks—consumers may use any combination of these and other devices every day. This fragmented, device-based customer data footprint creates a tremendous challenge for marketers seeking to deliver personalized experiences across channels. But it’s certainly not insurmountable. LiveRamp ...