Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Perfect Customer Experiences Are Impossible – That Doesn’t Mean Marketers Shouldn’t Try

Marketers are facing sky-high consumer expectations and heightened privacy concerns, compounded by fast-evolving technology. Today, customer-experience nirvana means advertising should be personalized to everyone. On every channel. Across every touchpoint. And in real time. Let’s bring those expectations down to earth—it’s not possible to attain perfection across every interaction. Even with all the right audience ...

Optimizing Facebook Campaigns with Third-Party Data

When building Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. Marketers can choose to reach consumers by their age, interests, relationship status, and location. What’s missing is your audience’s shopping habits, income bracket, and professional responsibilities—data that enriches a marketing campaign for accurate targeting. LiveRamp’s IdentityLink Data Store ...

CES 2019: Novelty Shop or Predictor of the Future?

[Editor’s note: This article has been reposted from LinkedIn with permission. View the original article here.] Just back from CES, I’m left with two curious thoughts about the show. Not much “there, there” this year.  Of course, there was an assortment of novelties (AI-powered bread maker, 3D chocolate printers) and some stunning digital screen experiences that ...