Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend

Reallocating marketing budgets based on analytics can be complex, but it’s certainly possible. Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). The retailer came to us with this measurement problem: According to its online ...