Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Announcing LiveRamp AbiliTec

Since I started working on AbiliTec™ over a decade ago, I’ve watched the marketing industry evolve. Although the core of marketing hasn’t changed much, the industry has changed significantly with new technology and the explosion of data and digital. Now marketers are trying to get back to the heart of their craft by understanding ...

DMEXCO 2018 Top Three Takeaways

Guten morgen! After a whirlwind couple of days in Cologne, Germany, we’re back from DMEXCO 2018. Below are my top three takeaways.

1. Measurement reigns.

The easiest way to demonstrate the need for change is comparing old measurement against new measurement. Old measurement is often tied to media metrics like CPM, CPC, etc. and not ...