Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Data Scoring Initiative Gives Marketers Insights Into Data Quality

Today, I’m excited to announce the launch of LiveRamp's data scoring initiative. This program will give marketers insight into the quality of third-party datasets before they buy. By encouraging and supporting greater clarity and transparency across data sets, we aim to elevate ethical and accurate data, enabling marketers to deliver the most relevant and efficient advertising ...

Grabbing Advanced TV by the Horns

Digital marketing and TV advertising are the two horns of advanced TV. On one side is the data-driven targeting and measurement of digital, and the other is the contextual and emotional brand impact of TV. Truth be told, advanced TV has been around for several years. But now, it is going through a dramatic and ...

An Introduction to People-Based Testing

As the advertising industry rapidly adopts “people-based marketing” to target actual people rather than cookies or devices, 15% of marketers are already practicing “people-based testing,” a new ad testing method for determining and optimizing ad effectiveness.

What is people-based testing?

People-based testing is the practice of comparing creative assets to understand which performs best for ...