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Data Scoring Initiative Gives Marketers Insights Into Data Quality

Today, I’m excited to announce the launch of LiveRamp’s data scoring initiative. This program will give marketers insight into the quality of third-party datasets before they buy. By encouraging and supporting greater clarity and transparency across data sets, we aim to elevate ethical and accurate data, enabling marketers to deliver the most relevant and efficient advertising […]

Weather Targeting: 5 Ways To Use Weather Data

Editor’s note: The following is a guest post from Carl Weber, director of business development at WeatherAlpha. Weather impacts our everyday lives, from what we wear, to what we do, to where we go. Many marketers are acutely aware that certain weather events affect behavior. Despite this reality hiding in plain sight, the task of […]

Credit Card Marketing Strategy: Efficiency Through Addressable TV

With financial services and credit card marketing, the stakes have never been higher to get it right with your customers. Today’s customers are particular about what they want from their financial providers, and will switch if they’re not getting it. That’s why you need to be obsessed with every step of your customer journey, and […]

Four Steps to Auto Advertising With People-Based Marketing Solutions

So you’re  in the automotive advertising industry and tasked with supporting local service and parts. Using direct mail and email for parts and service promotions is a tried and true—but frankly, not a super exciting—tactic. Sure, you can check the box of getting your automotive advertising message to your customers, but we both know that […]

LiveRamp Recognized as Bay Area Best Places to Work in 2018

We’re psyched to announce that LiveRamp has been recognized as a winner of the 2018 Bay Area Best Places To Work! This is not just an award about how much work LiveRamp has put into becoming a great place to work, but also a measure of how excited LiveRampers are to work here. In other […]

Customer Data Onboarding is More Than Targeting

LiveRamp has been doing customer data onboarding for some years now, and we’ve loved watching our customers grow and develop their use cases as the technology and data ecosystems have developed too. If you don’t know, onboarding brings offline data sets online in a privacy-conscious manner, creating a more complete audience view, and makes them […]