Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How Marketers are Adopting People-Based Marketing—and How They’re Not

Today’s marketers are in a bit of a pickle. On one hand, they need to be everywhere their customers are and readily adopt new channels. On the other hand, they need to bring all of their data and touchpoints together to understand their customer journey and create better experiences. Bridging these two challenges isn’t easy, ...

Solving the Sales and Marketing Culture Clash

This blog was originally posted on Read the full post here. When marketing and sales don’t see eye to eye, businesses suffer. Companies waste at least $1 trillion annually on ineffective marketing efforts and decreased sales productivity. Sales teams ignore 80 percent of marketing leads. It’s one thing to talk about this misalignment. It’s ...