Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

A World Without Walls

As our clients and partners know, ethical practices for data sourcing, use, and governance have been among Acxiom’s core strengths throughout our nearly 50-year history. We have a track record of setting internal standards above and beyond current laws and regulations and have always been a vocal advocate for consumer rights and protections. In recent ...

Four Burning Questions You Have about the Advertising ID Consortium (and the Answers)

A packed house greeted Andrew Casale, CEO & President of Index Exchange; Brian O'Kelley, CEO & Co-Founder of AppNexus; and Thibaut Munier, CEO of Numberly, who spoke on the RampUp18 panel, A Collaborative Look into the Future: the Advertising ID Consortium: https://vimeo.com/262146757 The Advertising ID Consortium is made up of a group of marketing tech platforms ...

How Marketers are Adopting People-Based Marketing—and How They’re Not

Today’s marketers are in a bit of a pickle. On one hand, they need to be everywhere their customers are and readily adopt new channels. On the other hand, they need to bring all of their data and touchpoints together to understand their customer journey and create better experiences. Bridging these two challenges isn’t easy, ...

Solving the Sales and Marketing Culture Clash

This blog was originally posted on RampedUp.us. Read the full post here. When marketing and sales don’t see eye to eye, businesses suffer. Companies waste at least $1 trillion annually on ineffective marketing efforts and decreased sales productivity. Sales teams ignore 80 percent of marketing leads. It’s one thing to talk about this misalignment. It’s ...