Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Forrester Total Economic Impact™ Study Quantifies Cost Savings, Business Benefits of IdentityLink™

Sometimes it’s great to have someone else do the math for you. LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to evaluate the quantifiable benefits of IdentityLink. Based on interviews with five LiveRamp clients, Forrester created a composite organization which spends $103 million in annual digital advertising and has 80 ...