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Every Brand Needs Virtual CRM for People-Based Marketing

[Editor’s note: This article has been reposted with permission from MarTech Advisor. View the original article here.] “Know thy customer” might be the chief commandment of the modern business era. The proliferation of Salesforce and new platforms claiming to be “Salesforce for X” demonstrate that Customer Relationship Management (CRM) is top of mind for companies […]

Data Strategy: Three Ways Marketers Can Prepare For The Future

This is a guest blog by David Dowhan, CEO and founder of TruSignal. In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like […]

INFOGRAPHIC: What is Advanced TV?

Until recently, TV reigned supreme in its dominance of advertising dollars. Only last year did digital leapfrog TV in ad spend. There’s a reason for that. While targeting capabilities have become vastly more sophisticated across virtually every digital channel, traditional linear TV is largely the same in 2018 as it was in 1978, relying on […]

We Came, We Saw, We RAMPed

What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 – Opportunity Rings Photo credit: […]

How to Maximize Your Data Onboarding Investment for Personalization

We hear it all the time in advertising, some form of “right person, right place, right message.” The ubiquity of this phrase shouldn’t discount its validity—to really speak to your customers and show them something they want elevates the customer experience and drives long term ROI. This is personalization. While its implementation can seem daunting, […]