Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

How To Approach Data‑Driven Marketing: Share This

We recently interviewed Ann Kennedy, chief product officer at ShareThis, to discuss the power of data-driven marketing and how it drives better performance. ShareThis is a LiveRamp partner; its data is available through the IdentityLink™ data store feature. What are the biggest challenges digital marketers face today? Understanding how to reach consumers in an online, cross-device, ...

Defined: Demand Side Platform

A demand-side platform (DSP) automates the buying of display, video, mobile, and search ads for you. DSPs use algorithms to group all the rates of various networks together on a single platform, and is the control center that allows you to buy media that’s sold programmatically (which is the majority of digital advertising today). In ...