Three Takeaways From DMEXCO 2018
Guten morgen! After a whirlwind couple of days in Cologne, Germany, we’re back from DMEXCO 2018. Below are my top three takeaways.
Marketing Innovation Blog
Data Monetization Step Three: Ethical use of data and building trust
[This blog is the third of our five-part series on data monetization. To read the previous post, click here.]
So you’ve differentiated your data enough to get a marketer’s interest, and worked with an identity resolution provider to ensure accuracy.
Now, take a step back for a moment and consider: is your data set really ...
Consumer-Centric Marketing Solutions with Identity Resolution
Today’s consumers truly are in the driver’s seat. With so many touchpoints and channels, brands need to make sure each interaction is perfectly tailored or risk missing the opportunity to make a sale.
If you’re a marketer, you’re probably already aware of the increasing complexity of the ecosystem. You still require the ability to reach, ...