Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Three Tips for Reaching Millennial Shoppers

Editor's note: The following is a guest post from Christiana Rattazzi, VP, Marketing & Partnerships, at Euclid. As today’s tech-savvy millennial shoppers increasingly expect personalization and innovation from their favorite brands, it is ever-more important for retailers to deliver a consistent and sophisticated shopping experience across all channels. Achieving this requires investing in technology that ...

Key Takeaways From Cannes Lions 2018

Cannes Lions 2018 Key Takeaways Cannes Lions 2018 has come to a close. The Lions are all announced, and everyone’s recovering from their collective marketing (and, probably actual,) hangovers. Congratulations to the winners! But if you’ve ever been to Cannes Lions—or are simply savvy enough to read this insider blog—you’ll know that the real winners ...

4 Steps to Effective Entertainment Marketing through Digital Radio

“I will fight for those who cannot fight for themselves.” Now imagine Gal Gadot saying those lines right after “Despacito” ends on a listener’s Spotify or Pandora session. Movie trailers are incredibly immersive audio experiences that can be effectively used in entertainment marketing to get people to consider a night at the movies through ...

New Global Business Solutions Group Accelerates Enterprise-Wide Value of IdentityLink™ for Brands and Agencies

Today we’re faced with a more complex consumer and business environment than ever before. The proliferation of devices, the growth of the IoT, and emerging technologies like artificial intelligence and machine learning have only added to the noise that marketers need to cut through in order to stitch together an accurate view of their ...