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Data-Driven Marketing Conferences You Can’t Miss: Fall 2017

We know that digital marketing is always evolving, and there are countless events which cover this evolution, so we’ve compiled a list of some upcoming data-driven marketing conferences  that we’d love to see you at! At these conferences, you will learn from industry leaders in the world of data-driven marketing, and if time permits, we’d […]

Improve Customer Match Rates With People-Based Search

When Google Customer Match launched in 2015, the search marketing community got pretty excited. For the first time, marketers could use their hard-earned customer data to make search marketing campaigns more targeted and personal. Fast-forward to today, and we’re seeing the emergence of people-based search. Marketers are using Customer Match to deliver relevant ads to […]