Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Ad Targeting Definition

What is Ad Targeting? Picture a marksman, aiming her arrow at a target in the distance. Success for her is when that arrow successfully reaches its target, dead center. The concept of ad targeting in marketing is pretty much the same. You have a target (your customers), an arrow (your ad), and a mechanism for ...

Webinar: The People-Based Marketing Opportunity for Publishers

More marketers are turning to people-based marketing. A recent survey we conducted showed 84% of marketers want people-based marketing solutions across all their digital channels. Publishers that are addressing this need are finding new revenue opportunities, from advertising solutions using custom advertiser audience targets to new avenues for data monetization. In this webinar on August 3rd, ...