Marketing Innovation Blog

Customer story: how AMC gets the most out of their digital marketing

May 23, 2017
LiveRamp

Like most businesses today, AMC puts a large percentage of their marketing dollars into the digital and social world. Vitaly Tsivin, EVP of Business Intelligence, takes advantage of digital’s ability to deliver people-based marketing with personalized ads and return feedback on how those ads are performing by using LiveRamp. “LiveRamp provides us today with ...

Customer story: legendary marketing tips from Legendary Entertainment

May 16, 2017
LiveRamp

Legendary Entertainment is known for their epic films, like Godzilla and Warcraft, but they also push boundaries in their digital marketing. They use LiveRamp IdentityLink to get very targeted, precise, and specific with their advertising so they can make sure they’re not spending a King Kong-sized amount on the wrong channel. “It’s really a ...

Customer story: how Lowe’s takes the guess work out of their marketing

For Katie Cowie, Digital Campaign Manager at Lowe’s, the important thing is finding her customers at the right time, no matter where they are. That’s why she turns to LiveRamp to take all of Lowe’s’ customer information and make it useable in their media space. Watch this video to learn more about how she ...

Moving Programmatic Advertising Beyond the Cookie

There’s a big problem in marketing today. And that problem is how the industry works with cookies. Cookies have been the standard mechanism for digital marketing since the rise of the internet. But the way the ecosystem works with cookies today is fundamentally flawed -- and the problems are becoming more and more glaring. Some ...

Why Attribution Will Be the Biggest Challenge Marketers Face this Year

[Editor’s note: Aaron Bell, CEO at AdRoll, was a speaker at #RampUp17. We invited him to share his thoughts on data and marketing trends.] Marketing attribution has been a headache for marketers because it’s a seemingly intractable problem. Over the years, marketers have struggled with too many options and too much data, leaving many stuck ...

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