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Using Social Data & First Party Data: Affinity Answers Partner Spotlight Q & A

With the rise of social and people-based marketing, consumers are interacting with brands in new ways, but merging social data with first-party data and knowing how to use it right is a challenge. We invited Cory Ferreira, VP of Business Development at Affinity Answers, to discuss how they’re working with social data and what they […]

LinkedIn Integration with LiveRamp IdentityLink

Today, we announced the ability to use LiveRamp IdentityLink™ to onboard people-based audiences to LinkedIn via Matched Audiences. What’s New? Our LinkedIn integration enables marketers to deliver segmented audiences to LinkedIn Campaign Manager based on their offline customer data (like CRM records) for the purpose of reaching and engaging those audiences. Now marketers can use […]

Three Steps to Better Marketing to Millennials

There are a lot of misconceptions about marketing to millennials today. The biggest one discussed in our RampUp panel, What Millennials Expect From Marketing, was that they are a monolithic group. While millennials may be anything but homogenous, they share some expectations from marketers today. So if your goal is marketing to millennials then here’s […]

Contextual Love Affair | How I Stopped Worrying and Learned to Love Unstructured Data

[Editor’s note: Ajay Gupta, CEO of Stirista, was a sponsor of RampUp 2017. We invited him to share his thoughts on unstructured data, and other recent data and marketing trends.] The “whole view” of the customer has been the quest of data-driven marketers since the advent of multi-channel marketing many years ago.  Yes, there was […]

Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement

[Editor’s note: Jesse Grittner, VP of Measurement and Activation at Ovative/group, was a speaker at #RampUp17. We invited him to share his thoughts on data and marketing trends.] Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement In today’s marketing world, having the capability to measure the offline sales impact of […]

Ad Tech & The Roles of CMOs

Listening to top CMOs talk in the RampUp panel, CMOs: Time to Learn a Little about Ad Tech, one thing is clear: the role of the CMO varies greatly. “What makes the CMO so interesting and so challenging is if you were to pluck 10 CMOs from this room, I guarantee you none of them […]