Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Three Steps to Better Marketing to Millennials

There are a lot of misconceptions about marketing to millennials today. The biggest one discussed in our RampUp panel, What Millennials Expect From Marketing, was that they are a monolithic group.While millennials may be anything but homogenous, they share some expectations from marketers today. So if your goal is marketing to millennials then here’s ...

Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement

[Editor’s note: Jesse Grittner, VP of Measurement and Activation at Ovative/group, was a speaker at #RampUp17. We invited him to share his thoughts on data and marketing trends.]Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline MeasurementIn today’s marketing world, having the capability to measure the offline sales impact of online ...

Location Data Q&A with Chris Yatrakis, Factual

[Editor’s note: Chris Yatrakis, VP of Business Development at Factual, was a speaker at RampUp 2017. We invited him to share his thoughts on data and marketing trends.]Q: What is the biggest challenge for marketers this year?The biggest challenge plaguing data-driven marketers in 2017 is access to quality location data.Marketing today is undeniably data-driven, ...