Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

What is People-Based Marketing?

'People-based marketing' is a strange term. It manages to sound like both the holy grail of marketing and something quite obvious. That's probably because, as a term, it pokes at an uncomfortable truth: Marketing is about people, but most marketers don’t reach people. Not because they don't want to, but because it's incredibly difficult. Anonymity is hardwired ...

Best Tweets of #RampUp17

For #RampUp17, we welcomed over 2,000 marketers, data providers, tech platforms, and publishers to the Fairmont hotel to discuss what’s now and next for MarTech. Take a look at what they had to say. Want more? Here are the top trends and topics we spotted at #RampUp2017. Read more RampUp coverage in our blog.

RampUp Day One: Key Takeaways

It’s the first day of RampUp 2017 and what a day it’s been. Not only was #RampUp17 trending on Twitter, but a number of topics were also trending during today’s sessions. One of the biggest topics was how much data is in the marketplace and what to do with it. Chris Yatrakis, VP of Business ...