Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Better Marketing, Online and Offline

When Facebook coined the term “people-based marketing” in 2014, it gained an immediate connotation with digital marketing. But people-based marketing isn’t a digital-only approach, and the thought behind it wasn’t even new! In fact, any online and offline marketing that targets people using data qualifies as “people-based,” and marketers have been doing people-based direct marketing for ...