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TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier

[Editor’s note: this blog has been reposted with permission from MediaPost. See the original article here.] About five years ago, the ad-tech industry started to realize that online advertising was missing out on utilizing information about how people behave in the brick-and-mortar world. Despite the vast increase in ecommerce, eMarketer says 88.5% of all transactions […]

Better Marketing, Online and Offline

When Facebook coined the term “people-based marketing” in 2014, it gained an immediate connotation with digital marketing. But people-based marketing isn’t a digital-only approach, and the thought behind it wasn’t even new! In fact, any online and offline marketing that targets people using data qualifies as “people-based,” and marketers have been doing people-based direct marketing for […]

What EU GDPR Compliance Means to LiveRamp and Our Partners

The European Union’s General Data Protection Regulation (GDPR) is no longer on the horizon. By May 25, 2018, all companies handling European data must comply with this new law governing how personal data is collected, used, and protected, along with providing stronger data subject rights. At a high level, the GDPR introduces significant changes that […]

Reach Your True Buyer Persona with Professional-Level Data

Today, consumers expect personalized experiences from brands, regardless of channel. The promotional emails they actually open and read should feel as customized as the service they receive at stores they frequent. Yet according to a recent Segment study, only 22% of consumers are satisfied with the degree of personalization they receive from marketers. What are […]

2017 BIG Awards for Business Winner

Today, the Business Intelligence Group announced the winners of the 2017 BIG Awards for Business program. We’re honored that LiveRamp’s IdentityLinkTM  was selected as the “New Product of Year” in the enterprise category. The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other […]