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RampUp New York Recap: Martech, Attribution, and AI Mindshift

In the rush to beat the competition and achieve market differentiation, it can be difficult to approach challenges with a strategic mindset. This mental gap can cause analysis paralysis – that discomforting feeling of having done all the research but still not knowing where to begin. At RampUp on the Road New York, attendees were […]

Marketing Measurement – The Measure of Great Marketing

It’s safe to say measurement is no longer just a nice-to-have tool in marketing. It’s also safe to say it’s never been harder to get it right. The average enterprise uses 91 cloud services for marketing – so the data you’re trying to bring together is scattered across more silos than ever. And there are way […]

Defined: People-Based Marketing

People-based marketing is marketing to people. You’d think marketing is already like that, but it’s not. Instead, with the rise of programmatic, people have been converted to proxies like cookies, impressions, devices, or segments. While new technologies and channels offered marketers new ways to reach their customers, they also turned to those customers into data […]

The common denominator between Amazon, Facebook and the great platform powers: Identity

[Editor’s note: This article was originally published on Digiday, and has been republished with permission. View the original here.] Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google and Amazon offer up their own brand of the marketer’s holy grail: […]

Innovative Ways to Use Data For Holiday Marketing Campaigns

It’s no surprise that the holidays are a challenging time to earn the attention of consumers. What may not be as obvious is that you can use data to help you cut through the clutter and win shoppers’ all-important holiday dollars. Even though Black Friday is just around the corner, it’s never too late to […]