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LiveRamp Announces IdentityLink for Agencies

Agencies play a critical role in advancing the marketing discipline. Through their breadth of client experience across every category, they’re well positioned to help brands tackle their biggest challenge yet: omnichannel orchestration. That’s why I can’t be more excited about the launch of IdentityLink for agencies. It’s been a year since we launched IdentityLink for […]

Top Three Takeaways from RampUp Virtual Summit: Intro to People-Based Measurement

The inaugural RampUp Virtual Summit: Intro to People-Based Measurement was packed full of insightful sessions with a lot for marketers to learn, both at a tactical and strategic level. Here are a few of the major themes that permeated these sessions. People-based marketing isn’t just targeting If you’re like most people, when you hear “people-based […]

New Study: State of People-Based Measurement

Marketing has seen a rapid transformation in the past several years with the introduction of new channels, technologies, and data sources. While marketers increase their investments into these new capabilities, they are looking for ways to effectively measure the impact their efforts are having on their business in the form of sales or brand lift. […]

2017 DMA Innovation Award Winner

We’re excited to announce that LiveRamp has been awarded a 2017 DMA Innovation Award  for IdentityLink. Innovation Awards judge technologies that differentiate themselves from other data applications in the marketplace, benefit the marketing community and its customers, and demonstrate improved efficiency or effectiveness. LiveRamp is joined by five other distinguished companies (including four of our […]

Ad Suppression: the Other Side of the Targeting Coin

You say a lot with your marketing. But not every topic, copy, or creative is perfectly suited for every audience. Obviously, you want your customer to get the right message—the message they deserve and the one that will resonate most with them. People-based targeting is really useful for making this happen: by leveraging your own […]